The art of writing ads that sell is based on the science of psychology and the discipline of creative writing.
Psychology tells us that people make decisions emotionally then look for a rationalization to justify their decisions. And that’s why advertisements must touch the customer’s emotions while sounding logical.
It doesn’t matter what kind of ad… print, video, audio, Facebook, YouTube, Google… the principles are the same.
To make it easy for you, I’ve got a FREE checklist and worksheet for you. They cover the five emotional triggers – also known as the five Pillars of Persuasion. They also cover the five essential positions that you must take with your customers to get them on your side.